These 12 words are powerful.
It is a value statement, asking your customer what do they value.
It is an empathy statement, showing you care about their wellbeing.
It is a check in with your customer when they are engaged with something else.
Strive to ask this question once every drive, and say it when the timing is right. This would be within the first 5 minutes of the drive or if your customer is on the phone or engaged with another passenger, wait until they are off the phone or there is a break in the conversation.
Are you not comfortable asking this? Say it 100 times in front of the mirror. Comfortable yet. Do 100 more.
Try it out and see it work.